Jason Nichol

Founder, Stcki · COO, Saving Face · Austin, TX

I know what it's like to carry a practice. Not with the syringe; with everything else. The orders, the people, the rep meetings, and the quiet question of where the money went. I've carried it next to my wife for thirteen years. Stcki is what I built so practice owners could finally put some of it down.

The story

Who I've become along the way.

For twenty years before that, I was very good at being someone I didn't want to be. Commercial construction rewarded a certain kind of person, and I learned to be him. I was great at surviving. Then my dad died in 2017, and I looked in the mirror and knew I didn't want to be that man for the next twenty years.

Not long after, I got sick. Mold. Getting well took me deep into health and wellness, and it changed how I see almost everything: nothing is one-size-fits-all, you have to find out what's true for you, and most of what gets sold as the answer is a generic guess. In 2018, Brooke and I decided I'd walk away from construction for good.

I never planned on working in aesthetics, and I never planned on working with my wife. But I'd been in her practice from the beginning, doing the back end as an act of love so she didn't have to carry it alone. Somewhere along the way it became my life's work. I've come to know this industry as well as I ever knew the one I left, and I love it. I love the people in it: the providers who became entrepreneurs almost by accident, the teams who hold it all together, even the reps. I sat in their seat for twenty years.

Watching Brooke lead has changed me too. I've never met a leader like her. Working with your spouse isn't easy, and anyone who does it knows that. It's also been one of the greatest teachers of my life.

Who I am now is pretty simple: someone who sees a problem in a practice and can't leave it alone until it's solved.

We couldn't account for close to 1,500 units, so I built the thing that would tell us why. Then I solved the next problem, and the next one.

I think and see things differently, especially when it comes to problems and inefficiencies in the practice. They stand out to me, and my instinct is to go solve them in a way most people wouldn't. That's a big part of why Stcki is becoming what it is. I'll start building something and people ask me why. Then it ships, people use it, and I hear, "Wow, this makes my life so much easier." I love the creative part of that: seeing what isn't there yet and making it real. But what drives me is simpler. I see the struggle. I hear it from practice owners. And I want to help them.

Outside the practice, I'm usually with my family in Austin, wake surfing on Lake Austin, on a golf course, or playing with our two doodles, Bodhi and Boone. We call them the Boodles.

The operator gets to be the architect now.

I'm not an engineer, and I've never pretended to be. For most of my life, that would have been the end of the story. Technology was gatekept by the people who could write the code, and the people closest to the problems couldn't build the fix. You saw what was broken, and you waited, or you paid someone who had never lived it.

AI changed that, and it's exactly why I love it. I get to be the architect and the operator: I see the problem, design the answer, and build it. Saving Face, my wife's practice, was Stcki's first customer, and it's where every piece gets proven before it goes anywhere else. That's where Stcki learned to read invoices, watch for the rebates a practice has earned, catch the samples that used to disappear, and show an owner what they actually pay for every product.

I think this is where business is going. The people who understand the work will build the tools for it.

So here's what you get with me: someone who knows how to build with AI, and someone who has lived the back end of a practice for thirteen years. Before Stcki existed, I built out Saving Face's entire Aesthetic Record setup, its spreadsheets and databases, its accounting changes and its knowledge base. There isn't much you can bring me that I haven't lived myself.

Stcki is built for practices like yours. It won't solve every problem, and it isn't meant to. But for the things no one has built an answer for yet, we can build it, and we're not stopping.